Privacy Policy of EMS Elektro Metall Schwanenmühle GmbH
Privacy at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.
1. Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the “Information on the Responsible Party” section of this privacy policy.
How do we collect your data?
We collect your data, on the one hand, when you provide it to us. This may include, for example, data you enter into a contact form. Other data is collected automatically or with your consent when you visit the website via our IT systems. This primarily consists of technical data (e.g., internet browser, operating system, or time the page was accessed). This data is collected automatically as soon as you access our website.
What do we use your data for?
Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you may revoke this consent at any time with future effect. In addition, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to file a complaint with the competent supervisory authority. You may contact us at any time regarding this matter or any other questions about data protection.
2. Hosting
IONOS
We host our website with 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter: IONOS). When you visit our website, IONOS collects various log files, including your IP addresses. For details, please refer to IONOS’s privacy policy: https://www.ionos.de/schutz-datenschutz.
The use of IONOS is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is as reliable and secure as possible. If you have given us your consent (e.g., via the cookie banner pursuant to Section 25(1) of the German Telemedia Act (TDDDG) in conjunction with Article 6(1)(a) of the GDPR), the storage of data and access to your device are based on this consent. You may revoke your consent at any time with future effect.
Data Processing
We have entered into a data processing agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Disclosures
Privacy Policy
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy. When you use this website, various types of personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done. Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
Information on the Data Controller
The data controller for data processing on this website is:
EMS Elektro Metall Schwanenmühle GmbH
Schwanenmühle
66851 Horbach
Germany
Phone: +49 6307 / 9116 0
Email: info@ems-power.com
Data Protection Officer
We have appointed a Data Protection Officer for our company:
Data Protection Officer, EMS Elektro Metall Schwanenmühle GmbH
Schwanenmühle
66851 Horbach
Germany
Email: datenschutz@ems-power.com
Retention Period
Unless a more specific retention period is stated in this Privacy Policy, we will retain your personal data until the purpose for which it is processed no longer applies. If you submit a valid request for erasure or revoke your consent to data processing, your data will be erased unless we have other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be erased once these grounds no longer apply.
General Information on the Legal Basis for Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are being processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally based on Section 25(1) of the German Telemedia Act (TDDDG). You may revoke your consent at any time. If your data is necessary for the performance of a contract or for the implementation of precontractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation pursuant to Article 6(1)(c) of the GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The specific legal bases applicable in each individual case are described in the following sections of this Privacy Policy.
Recipients of Personal Data
As part of our business operations, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only disclose our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Withdrawal of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.
Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)( E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR SPECIFIC SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, exercise, or defense of legal claims (objection under Art. 21(1) of the GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) OF THE GDPR).
Right to File a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to file a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the location of the alleged violation. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically—based on your consent or in fulfillment of a contract—provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.
Access, Correction, and Deletion
In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin, and recipients, as well as the purpose of data processing, and, where applicable, the right to have this data corrected or deleted. You may contact us at any time regarding this matter or with any other questions about personal data.
Right to Restriction of Processing
You have the right to request that the processing of your personal data be restricted. You may contact us at any time to exercise this right. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
- If your personal data was processed unlawfully, you may request that the processing of your data be restricted instead of having it deleted.
- If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being erased.
- If you have filed an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be conducted. Until it is determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, such data—apart from its storage—may be processed only with your consent, or for the purpose of asserting, exercising, or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential information—such as orders or inquiries you send to us as the site operator—this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser’s address bar.
If SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.
4. Data Collection on Our Website
Contact Form
If you submit inquiries to us via the contact form, we will store the information you provide in the form—including the contact information you enter there—for the purpose of processing your inquiry and in case we have follow-up questions. We will not share this data without your consent.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of precontractual measures. In all other cases, processing is based on our legitimate interest in the effective and professional handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or—provided you have actively consented—on your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke any consent you have given at any time with future effect.
The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.
Inquiries via Email, Phone, or Fax
If you contact us via email, phone, or fax, your inquiry—including all personal data contained therein (name, inquiry)—will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.
This data is processed on the basis of Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of precontractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that such consent was requested; you may revoke your consent at any time.
The data you send us via contact requests will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, statutory retention periods—remain unaffected.
5. Social Media
Social Media Elements with Borlabs Cookie
Our website uses elements from social media services (e.g., Facebook, Instagram).
To ensure data protection on our website, these elements are integrated via our consent management tool (Borlabs Cookie) in such a way that simply visiting our website does not establish a direct connection to the servers of the respective social media providers. Only when you actively enable the corresponding plugin or media by clicking on it, or when you consent to the category in the cookie banner, will a connection be established and your IP address and other usage-related data be transmitted to the respective provider.
This processing is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may revoke your consent at any time, effective for the future, via the cookie settings on our website.
6. Analytics Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking and analytics tools, as well as other technologies, into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform any independent analysis. It is used solely to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based solely on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. The service is not loaded until you have given your explicit consent via our consent management tool (Borlabs Cookie). You may revoke this consent at any time with future effect via the cookie settings on our website.
The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5784.
7. Plugins and Tools
YouTube with Enhanced Privacy Protection
This website embeds videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent the sharing of data with YouTube partners. Thus, regardless of whether you watch a video, YouTube connects to the Google DoubleClick network.
When you visit one of our websites that embeds YouTube videos, a connection to YouTube’s servers is not established automatically. The video and its associated scripts are loaded only after you have given your active consent.
The use of YouTube is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. The service will not be activated and data will not be transmitted to YouTube until you have given your explicit consent via our consent tool (Borlabs Cookie).
For more information about data protection on YouTube, please see their Privacy Policy at: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). For more information, visit: https://www.dataprivacyframework.gov/participant/5784.
Vimeo
This website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages that contains Vimeo videos, a connection to Vimeo’s servers is established only after you have given your active consent via our consent management tool. In the process, the Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address.
The integration and use of Vimeo are based exclusively on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. We have integrated Vimeo via our consent tool (Borlabs Cookie) in such a way that no data is transferred to Vimeo before you give your consent. You may revoke this consent at any time with future effect via the cookie settings.
Data transfers to the U.S. are based on the European Commission’s Standard Contractual Clauses and, according to Vimeo, on “legitimate business interests.” For details, see here: https://vimeo.com/privacy.
For more information on how user data is handled, please see Vimeo’s Privacy Policy at: https://vimeo.com/privacy.
Adobe Fonts
We use Adobe Fonts (formerly Adobe Typekit) on our website to ensure a consistent and visually appealing display of fonts. This service is provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (hereinafter “Adobe”).
Nature and Scope of Data Processing
When you visit a page that uses Adobe Fonts, your browser downloads the required fonts directly from Adobe’s servers into your browser cache. This establishes a connection to Adobe’s servers. Adobe thereby becomes aware that our website was accessed from your IP address. According to Adobe, no cookies are set or used when the fonts are provided.
Legal Basis
The use of Adobe Fonts is based on your consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect via our cookie and tracking settings (consent banner).
Data Transfer to Third Countries
Data transfer to the United States is based on the Data Privacy Framework (DPF). Adobe Inc. is certified under the EU-U.S. Data Privacy Framework, which ensures an adequate level of data protection.
For more information on data processing and data protection at Adobe Fonts, please refer to Adobe’s privacy notices: Adobe Fonts Privacy Policy and the general Adobe Privacy Policy.
Privacy Policy for Our Social Media Accounts
This Privacy Policy applies to the following social media accounts:
- https://www.facebook.com/ems.schwanenmuehle
- https://www.instagram.com/ems_schwanenmuehle/
- https://www.xing.com/pages/ems-elektro-metall-schwanenmuehle-gmbh
- https://de.linkedin.com/company/ems-schwanenmuehle
- https://vimeo.com/emspower
- https://www.youtube.com/@ems_schwanenmuehle
Data Processing by Social Networks
We maintain publicly accessible profiles on social media platforms. You can find a list of the specific social media platforms we use below.
Social networks such as Facebook, X, etc., can generally analyze your user behavior in detail when you visit their website or a website with integrated social media content (e.g., “Like” buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically:
If you are logged into your social media account and visit our social media page, the operator of the social media platform may associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media platform. In this case, data collection occurs, for example, through cookies stored on your device or by recording your IP address.
Using the data collected in this way, social media platform operators can create user profiles that store your preferences and interests. This allows them to display interest-based ads to you both on and off the respective social media platform. If you have an account with the respective social network, interest-based ads may be displayed on all devices on which you are currently logged in or have been logged in.
Please also note that we are not able to track all data processing activities on social media platforms. Depending on the provider, additional data processing activities may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.
Legal Basis
Our social media accounts are intended to ensure the broadest possible online presence. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).
Data Controller and Exercising Your Rights
With regard to our presence on Facebook, Instagram, and LinkedIn, we share joint responsibility with the respective platform operator for certain processing activities, particularly those related to page statistics (Insights), in accordance with Article 26 of the GDPR. Details and the relevant agreements can be found in the information below regarding these platforms. With regard to these joint processing activities, you may exercise your rights both with us and with the respective platform operator.
Platform operators are responsible for any processing they carry out for their own purposes. Our ability to influence such processing is limited; please refer to the privacy policies of the respective providers for details.
Retention Period
The data we collect directly through our social media presence is deleted from our systems as soon as you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.
We have no control over how long your data is stored by social media platform operators for their own purposes. For more details, please contact the social media platform operators directly (e.g., in their privacy policies; see below).
Your rights
You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to file a complaint with the competent supervisory authority. Furthermore, you may request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.
Social Networks in Detail
Facebook
We have a Facebook profile. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter “Meta”). According to Meta, the data collected is also transferred to the United States and other third countries.
We have entered into a joint processing agreement (Page Controller Addendum) with Meta in accordance with Article 26 of the GDPR. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your ad settings yourself in your user account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For more details, please refer to Facebook’s Privacy Policy: https://www.facebook.com/about/privacy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information, please visit: https://www.dataprivacyframework.gov/participant/4452.
Instagram
We have an Instagram profile. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Here, too, the joint processing agreement (Page Controller Addendum) with Meta pursuant to Article 26 of the GDPR applies.
Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details on how Instagram handles your personal data, please refer to Instagram’s Privacy Policy: https://privacycenter.instagram.com/policy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information, please visit: https://www.dataprivacyframework.gov/participant/4452.
XING
We have a profile on XING. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
We process your data based on our legitimate interest in providing up-to-date information and communication (Art. 6(1)(f) GDPR). To the extent that personal data is processed when you visit our XING profile, this is primarily done by New Work SE as an independent data controller. For details on how XING handles your personal data, please refer to XING’s Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
LinkedIn
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For the data processed when visiting our LinkedIn company page (in particular, Page Insights), there is joint responsibility under Article 26 of the GDPR. The corresponding agreement (Pages Joint Controller Addendum) can be found at: https://www.linkedin.com/legal/pages-joint-controller-addendum.
LinkedIn uses advertising cookies. If you would like to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.
The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information, please visit: https://www.dataprivacyframework.gov/participant/5448.
Vimeo
We have a profile on Vimeo. The provider is Vimeo, Inc., 555 West 18th Street, New York 10011, USA.
Data transfers to the U.S. are based on the European Commission’s Standard Contractual Clauses and, according to Vimeo, on “legitimate business interests.” Details can be found here: https://vimeo.com/privacy.
For details on how Vimeo handles your personal data, please refer to Vimeo’s Privacy Policy: https://vimeo.com/privacy.
The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information, please visit: https://www.dataprivacyframework.gov/participant/5711.
YouTube
We have a profile on YouTube. The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
For details on how YouTube handles your personal data, please refer to YouTube’s Privacy Policy: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information, please visit: https://www.dataprivacyframework.gov/participant/5780.




